Slow Flowers Society and its publishing partner Bloom Imprint released their 2025 report on lifestyle insights, identifying seven influential topics. Titled ‘ Floral Reality’, report tracks change and evolution across the floral marketplace.
“Flowers are in our DNA and we’ve identified the impactful and exciting links in that chain. In a world where Artificial Intelligence is now omnipresent (and where we often can’t identify what is ‘real’ or ‘artificial’), we find ourselves embracing the Analog world of nature,” said report authors Debra Prinzing and Robin Avni.
Seven insights cover themes around horticulture and agriculture, art and design, gardening, sustainability, and environmental choices facing florists, flower farmers, and their customers.
Seed Breed: “The future of floral creativity is contained in a seed. Growers are embracing an age-old practice of flower breeding as a way to differentiate themselves in the marketplace.”
Show Off: “Florists and designers are highlighting (rather than hiding) their mechanics, essentially ‘showing their work’. An exposed armature made of natural materials or branches may feel time-consuming or costly, but it is a sustainable and economical approach that’s right for today.”
Brand It: “Flower farms and florists offer tangible and intangible advantages to a marketplace hungry for the positive vibes of blooms – the examples abound, thanks to the universal excitement of flowers as a branding icon.”
Winter Farming: “Growers are experimenting with cold-weather crops, cheating the season with high tunnels and other bloom-forcing techniques. Increased demand for locally grown flowers, during what we’ve typically called the “off-season,” is driving more diversification of winter floral offerings.”
Pressing Matters: “More flower farmers and florists are embracing the revival of old-fashioned pressed flowers, also called preserved flowers. Flower Pressing is an old-new way to engage with local and seasonal flowers. We’re excited to see a modernized approach to flower pressing as artists explore new methods and designs.”
My Own Ecosystem: “There are many benefits to shrinking our lawns, including habitat creation and regenerative gardening. Whether they are planting a micro forest or replacing a conventional patch of turf with a natural meadow, the community at large is growing greener on the home front and backyard.”
Click here to read the report
