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DryGair hires new CFO and Technical Support Manager

Dehumidification
manufacturer,
DryGair,
has
announced
two
key
staff
changes
in
the
past
months.
Shiran
Leshem
has
joined
DryGair
as
CFO,
and
Hananel
Baum
was
hired
as
Technical
Support
Manager.


New
CFO
to
help
expand
company’s
activity
Leshem
brings
over
10
years
of
experience
in
finance
and
controlling
in
various
international
companies,
across
several
industries.
Her
track
record
includes
implementing
successful
processes
and
methodologies,
while
leading
companies’
strategic
financial
planning
and
operations
in
competitive
markets.

The
appointment
of
Leshem
as
CFO
will
allow
the
company
to
offer
customers
a
wider
variety
of
financial
tools,
to
improve
the
product’s
competitiveness
and
widen
the
company’s
customer-base.


Providing
technical
support
Hananel
Baum,
DryGair’s
new
Technical
Support
Manager,
has
been
brought
on
to
help
streamline
and
improve
the
efficiency
and
capacity
of
the
growing
technical
support
team.

Baum
brings
a
decade
of
experience
as
a
technician
and
service
and
support
figure
in
the
commercial
and
industrial
cooling
and
air
conditioning
industries.

“We
put
a
lot
of
effort
into
providing
the
best
service
we
can.
Customers,
distributors,
and
technical
teams
in
the
field,
rely
on
the
information
we
provide,
and
we’re
constantly
working
to
offer
the
highest
standard
of
tech
support.”
says
CEO,
Tal
Netzer.

He
adds
“These
new
hirings
reflect
DryGair’s
consistent
growth,
and
our
effort
to
continuously
improve
our
service
to
new
and
existing
customers.”

For
more
information:
DryGair


www.drygair.com

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UK: Blooming brilliance on Perthshire Farm

A
beautiful
diversification
idea

Bunny
Tail
Blooms

is
blossoming
this
summer
on
a
Perthshire
farm.
Morag
Thompson
aims
to
offer
flowers
grown
on
the
farm
in
a
very
natural
way,
with
“low
flower
miles”
and
a
positive
sustainability
message.

“Our
mission
is
to
promote
local,
sustainably
grown,
seasonal
flowers
with
a
very
different
carbon
footprint
to
imported
flowers,”
said
Morag.
“All
of
our
flowers
are
hand-grown
here
from
seed,
bulb
or
corm
using
peat-free
compost
and
without
the
use
of
chemicals.”

Morag
is
also
offering
people
the
opportunity
to
visit
her
website
to
book
a
slot
to
visit
the
farm
and
pick
their
own
bucket
of
flowers
to
take
away
and
arrange.
The
importance
of
promoting
good
mental
health
is
something
Morag’s
well-known
farmer
/
comedian
fiancé
Jim
Smith
is
also
very
passionate
about.

Read
more:

rsabi.org.uk

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NL: Despite summer temperatures, trade continues to flourish

Although
summer
is
still
in
full
swing
after
the
holidays
and
summer
temperatures
will
remain
for
a
while,
the
flower
trade
no
longer
seems
to
be
bothered
by
it.
Whereas
the
past
few
weeks
proved
different
with
little
trade,
things
seem
to
be
changing.
Mike
Duivenvoorden
of
Dutch
trading
company
Duif
Flowers,
shares
his
insights
on
how
the
market
is
developing
and
how
he
is
dealing
with
the
changing
conditions.
“Trading
is
fun,”
he
starts
enthusiastically,
“but
the
summer
months
can
be
challenging
at
times.”


July,
a
tricky
month

According
to
Mike,
July
was
a
difficult
month
for
the
flower
trade.
“People
go
on
holidays
and
there
are
fewer
weddings,”
he
explains.
This
caused
a
dip
in
sales,
as
many
florists
temporarily
closed
their
doors
or
reduced
purchasing.
“In
July,
there
was
less
purchasing,”
he
adds.
“But
now,
with
August
almost
over,
trade
is
picking
up
and
there
is
always
demand.”


Hydrangeas
and
roses

One
product
that
is
doing
well
is
hydrangea.
“There
are
still
a
lot
of
hydrangeas
coming
from
Dutch
soil,”
says
Mike.
“Although
the
peak
of
the
season
is
over,
the
flowers
remain
popular
and
are
still
on
the
clock.
Roses
also
abound,
there
are
actually
more
than
enough
of
them
on
sale.
That
does
not
mean
they
are
cheap,
as
flowers
are
not
at
the
moment,
but
fortunately
they
are
not
overpriced
either.
Demand
is
high,
but
price
ratios
always
remain
a
challenge.
Flowers
that
are
too
cheap
are
not
good
for
anyone,
not
for
me,
and
not
for
the
grower.
We
don’t
want
flowers
that
are
too
expensive
either,
that
affects
the
whole
chain.”


Higher
temperatures

Although
it
is
warm,
Mike
says
the
temperature
is
not
currently
having
a
major
impact
on
the
supply
of
flowers.
However,
he
does
note
that
some
customers
are
cautious
in
their
purchases.
He
says,
“Whereas
in
July
trade
was
clearly
down
due
to
the
high
temperatures,
this
week
that
is
remarkably
not
the
case.
Flower
shops
in
the
Netherlands
and
Belgium
are
also
not
buying
less,
which
was
the
case
at
the
beginning
of
the
summer.”


Wedding
season

“We
do
a
lot
for
weddings,
and
that
season
is
picking
up.
Of
all
my
trade,
about
60%
is
for
designers,
wedding
planners,
and
florists
who
need
flowers
for
weddings
and
parties.
With
the
wedding
season
just
around
the
corner,
the
challenge
for
myself
remains
to
keep
growing
as
a
business,”
Mike
concludes.

For
more
information:
Mike
Duivenvoorden



Duif
Flowers
Tel:
+31
(0)6
19
378
869


[email protected]


www.duifflowers.com

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‘Groundbreaker Blush’ convinces expert jury

The
new
Hydrangea
paniculata
‘Groundbreaker
Blush’
was
presented
for
the
first
time
at
the
autumn
edition
of
the
Plantarium
|
Groen-Direkt
2024
and
was
immediately
awarded
a
gold
medal
at
the
“Green
Retail
Awards”
in
the
“Best
Novelty”
category.
The
independent,
expert
KVBC
jury
visually
judged
the
plants
on
their
ornamental
value,
such
as
flowering
colour,
flowering
time
and
duration,
leaf
colour,
plant
shape,
etc.,
as
well
as
characteristics
such
as
health,
propagation
and
applications
and
presentation
of
the
plant.

Grown
by
hydrangea
specialist
Alex
Schoemaker,
‘Groundbreaker
Blush’,
with
its
compact
and
low
growth
to
a
maximum
height
of
30
cm,
is
considered
the
world’s
first
groundcover
panicle
hydrangea.
The
expert
jury
was
also
convinced
by
the
characteristics
and
quality
of
this
novelty.
Alex
Schoemaker
from
Boskoop
is
already
known
for
his
Living
Creations
hydrangeas.



Groundbreaker
/
Plantipp
BV

Besides
its
size
for
hydrangeas,
‘Groundbreaker
Blush’
convinces
with
a
long
flowering
time
of
up
to
100
days.
“Blush
is
the
first
variety,
and
further
colours
will
expand
the
concept
in
the
coming
years.
The
Hydrangea
shows
its
flowers
in
July,
which
change
colour
throughout
the
summer,
from
white
to
pale
pink
and
finally
to
intense
pink,
and
they
remain
until
September.
Moreover,
‘Groundbreaker
Blush’
is
very
low-maintenance
and
hardy
to
-30°C.
Thanks
to
its
properties,
the
ground-covering
panicle
hydrangea
is
excellent
for
planting
in
large
areas
and
as
a
border
planting.
But
this
exceptional
hydrangea
also
comes
into
its
own
as
a
tub
plant
and
in
floristry.”

‘Groundbreaker
Blush’
is
produced
in
the
Heinje
and
Hinrichs
nurseries
(Germany),
Alex
Schoemaker
and
Hoogenraad
(Netherlands),
and
Globe
Planter
(France).
From
2025,
it
will
be
available
in
garden
centers
and
specialized
dealers,
in
a
printed
pink
pot.
Throughout
the
year,
‘Groundbreaker
Blush’
will
be
offered
in
pot
size
P14.
In
summer,
it
will
also
be
available
as
a
flowering
plant
in
sizes
P17,
P19
and
P23,
with
an
additional
illustrated
label.

For
more
information:


Alex
Schoemaker
Living
Creations
BV
Tel:+31
(0)
6
55
73
37
86



[email protected]


www.hydrangea-groundbreaker.com

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“It’s a strong performer with an exceptional look”

“The
flower
business
never
sits
still.
There
is
a
constant
need
for
improved
varieties
and
newer
introductions
to
feed
the
need
of
mass
market,
but
also
the
smaller
independent
garden
centers,”
says
Robin
van
Schaaf
of
2Plant
International.

This
company
provides
Lilies
(Lily
looks),
Callas,
and
flowering
perennials
to
professional
flower
growers
throughout
the
US
and
Canada,
focusing
on
the
larger
growers.
Robin
points
out
that
they
sell
directly
to
growers
without
the
involvement
of
a
middleman.

At
Cultivate’24,
they
launched
their
Calla
‘Frozen
Queen’
variety.
We
interviewed
Robin
to
learn
more
about
this
variety,
which
he
sees
as
a
“breakthrough
in
breeding”.


Calla
‘Frozen
Queen’

Of
course,
this
made
us
curious
about
the
characteristics
of
this
flower.
According
to
Robin,
it
is
especially
its
foliage
that
stands
out,
saying:
“It’s
a
Calla
with
a
variegated
foliage.
It
produces
hot
pink
to
red
colored
flowers
that
beautifully
contrast
with
the
leaves.
We
named
it
‘Frozen
Queen’
because
it
reflects
the
way
this
Calla
looks.
Currently,
there
is
nothing
like
this
on
the
market.”



The
foliage

He
continues
by
drawing
attention
to
the
plant’s
performance:
“We
have
trialed
this
variety
in
indoor
and
outdoor
conditions.
What
we
have
noticed
is
that
even
in
full
sun
the
foliage
did
not
burn
or
scorch.
It
branches
well,
what
is
a
big
plus
to
get
the
pot
full.
In
other
words,
it’s
a
strong
performer
with
an
exceptional
look.”


Cultivate

As
mentioned,
the
Calla
‘Frozen
Queen’
was
first
introduced
in
July,
at
the
Cultivate
trade
show
in
Ohio.
Robin
explains,
why
the
2Plants
International
team
chose
this
location
to
present
their
latest
variety.
“It
was
the
perfect
timing.
Namely,
we
had
signed
a
contract
that
determined
that
we
would
sell
this
variety
to
wholesalers
about
6
weeks
before
Cultivate.
Aside
from
that,
it
has
always
been
a
very
good
show
for
us.
We
have
been
present
each
year,
we
do
so
since
2Plant
International
has
been
around.”



Frank
Ritico,
Co
owner
2Plant
International,
with
the
Calla
‘Frozen
Queen’


Awaiting
feedback

At
the
moment,
the
team
is
awaiting
feedback
from
growers.
“We
are
currently
in
the
process
of
placing
the
‘Frozen
Queen’
with
growers.
So
far,
there
was
a
lot
of
interest,
and
several
trials
have
been
sent
out.
We
are
curious
to
know
what
the
reactions
will
be.
Once
we
get
the
feedback,
we
will
see
how
much
potential
this
calla
has,
and
whether
it
will
generate
its
own
place,”
Robin
concludes.

For
more
information:

2Plant
International


www.2plant.com