According
to
Selecta
one,
they
are
satisfied
with
the
first
season
of
its
new
LUCKY
LIPS®
carnation
series,
which
were
presented
at
the
IPM
in
January.
“Now
that
the
retail
sales
season
is
over,
we
are
pleased
to
report
that
the
concept
has
been
very
well
received
across
the
board.
The
qualities
of
the
Lucky
Lips
were
convincing,
the
sales
prices
in
the
shops
were
consistently
higher
than
those
of
Pink
Kisses
and
retailers
are
reporting
good
sales,’
says
Klaus
Gaumann,
Director
of
Marketing
&
PM
at
Selecta.
The
brand
building
of
Lucky
Lips
has
been
realized
on
social
media
channels.
The
marketing
campaign
centered
on
the
themes
of
happiness,
urban
life,
and
sociability
with
the
varieties
Lara,
Lena,
Lisa,
Lola,
and
Luna
hitting
the
target
group
right
in
the
heart.
“Demand
from
European
retailers
far
exceeded
the
naturally
limited
quantities
in
the
first
year,
meaning
that
not
all
requests
could
be
fulfilled.
Consumers
were
able
to
find
Lucky
Lips
in
many
garden
centers,
DIY
stores,
and
food
retailers
in
Germany,
Benelux,
the
UK,
Ireland,
Scandinavia,
and
Poland.
Availability
has
been
significantly
increased
for
the
next
season,
and
the
first
inquiries
and
orders
from
European
retailers
have
already
been
received.
“
The
concept
will
also
be
continued
and
expanded
for
the
2025
sales
season.
IJzelenberg
in
the
Netherlands
will
continue
to
exclusively
produce
10.5
cm
concept
pots
and,
for
the
first
time,
17
cm
pots.
In
addition,
a
limited
number
of
14
cm
pots
will
be
produced
in
Italy.
For
2026,
Selecta
will
decide
on
a
possible
expansion
on
the
producer
side
and
communicate
accordingly.
For
more
information:
Selecta
One
www.selecta-one.com
