Schreurs Holland B.V., a breeder of gerberas, roses, and Sunshapers, has entered into a collaboration with Kwekerij Hesen. As part of this collaboration, Rick Hesen will take on the responsibility of gerbera breeding within their family business.
Kwekerij Hesen, based in Meterik, was established in 1994 and began with the cultivation of one hectare of gerberas. Due to growing demand, the company expanded with a second hectare in 1997. With over 30 years of experience, Kwekerij Hesen has developed into a renowned player in the gerbera sector. Now, the company is taking a significant step forward with the launch of an ambitious breeding program focused on developing innovative gerbera varieties. The program emphasizes a compact yet open plant structure, high productivity, and ease of use for growers.
The partnership with Schreurs provides the ideal foundation for bringing these new varieties to the global market. Kwekerij Hesen’s assortment will be a valuable addition to Schreurs’ existing collection, which is aimed at serving diverse markets with unique color schemes and varieties.
“We are proud of this collaboration with Kwekerij Hesen,” said Lisa Van Den Berg, Account Manager for The Netherlands & Belgium at Schreurs. “Together, we combine our expertise to offer more innovative, top-quality gerberas to our customers worldwide”.
Source: Schreurs Holland B.V.
