Seed Your Future announces Round-Up at the Register campaign

This spring, garden centers across North America are uniting to secure the future of the green industry through Seed Your Future’s month-long ‘Round-Up at the Register’ campaign. This campaign empowers customers to contribute to a greener future by rounding up their purchase total at checkout, with all proceeds funding programs that inspire and equip students for careers working with plants.

“Garden centers are the heart of our communities and the perfect partners to ignite a passion for plants in the next generation,” said Jazmin Albarran, executive director of Seed Your Future. “By joining this campaign, you’re not just fundraising but offering a way for you and your customers to make a difference.”

Why should garden centers join?
The horticulture industry continues to grapple with significant labor shortages, impacting operations and growth. In 2023, the landscaping sector employed approximately 1.3 million workers in the U.S., yet, according to a survey by the National Association of Landscape Professionals (NALP), nearly 80 percent of landscaping companies reported difficulties filling open positions.

By participating in the ‘Round-Up at the Register’ campaign, garden centers are directly investing in the future of horticulture.

“As our industry faces an increasing need for skilled professionals, this initiative can help cultivate a pipeline of workers who have a passion for Plants and Horticulture and will help our growing industry and our businesses,” says Danny Summers, managing director for The Garden Center Group. “Supporting the education and inspiration of young minds ensures that Garden Centers have a steady supply of knowledgeable employees (and even excited and connected customers) for years to come.”

Those seeking to join the Round-Up at the Register campaign can do so at the link here.

“This fundraising campaign is a simple way to invest in a greener, more vibrant future,” explains Albarran. “Together, we can show the incredible potential of a career working with plants and secure the future of horticulture for generations to come.”