The Society of American Florists (SAF) is now accepting submissions for its 31st Annual Marketer of the Year Contest, recognizing innovative and effective marketing campaigns that have helped floral businesses grow. SAF members across the industry—including retailers, wholesalers, importers, manufacturers, and growers—are invited to apply. The deadline to enter is May 31, 2025.
“The Marketer of the Year contest isn’t just about flashy visuals—it’s about strategy, execution, and measurable success,” says Melanie Spilbeler, marketing director of Choice Farms, LLC, and a 2024 contest judge. “Strong campaigns start with a deep understanding of the target audience, clearly defined strategic goals, and data-driven results that demonstrate real impact—whether it’s increased revenue, higher engagement, or customer growth.”
The winner of the award receives a cash prize of $5,000, sponsored by Design Master, a division of Smithers-Oasis, free registration to SAF’s Annual Convention, a cover story in the September/October 2025 issue of Floral Management magazine, highlighting their marketing achievement, and recognition during the SAF Annual Convention, where they will be honored in front of industry leaders.
Entry details
Eligibility: Contest is open to all businesses who have been in operation for at least two years and are in good standing with vendors.
Who Can Enter: SAF member businesses, including retailers, wholesalers, importers, manufacturers, and growers.
Campaign Criteria: Any successful marketing campaign from the last five years is eligible.
Judging: Entries are evaluated by a panel of floral industry professionals and at least one non-industry marketing expert, who judge campaigns based on originality and success.
The deadline to enter is May 31, 2025.
For more information:
SAF
[email protected]
safnow.org
